If you find your content marketing isn't creating the happiness and appreciation you well deserve, then it may be time to define your message architecture.
The point to having message architecture is to get everyone on board with a consistent tone, message, and value proposition. Once this is defined, your words will be more meaningful and ultimately drive leads to your door. So what are you waiting for??
Oh yes, I promised a three question quiz... I recently attended a content crash course webinar by Marketing Profs University and the presenter recommended that you answer three important questions:
1. Who you ARE as a business.
2. Who you're NOT as a business.
3. Who you would LIKE TO BE as a business.
Many times companies will try to be innovative yet traditional; fun yet formal; and so on and so on. Answer these questions with the fewest adjectives possible, stay focused and create all your marketing messages around those words.
If you have trouble defining your message architecture, feel free to contact us at The Partner Marketing Group: http://www.thepartnermarketinggroup.com/contact/. We can help align your business and marketing goals so that you're successful in 2013.
By Bethany Foyt, Marketing Communications Manager at The Partner Marketing Group