In 2012, Deloitte Consulting LLP discovered that smartphone usage influenced 5.1% of all retail store sales in the US. That translated into approximately $159 billion in forecasted sales for that year. The consulting firm predicted that by 2016, smartphones will influence 17-21% of total sales, which amounts to $628-$752 billion.
Even anecdotal evidence points to the strong and pervasive influence mobile devices have on retail in the US. How many times have you walked into a store and seen customers milling through the aisles, engrossed in what’s taking place on their smartphone screens?
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